EP 136 Marketing to Everyone Means Marketing To No One with Karen Pudetti

What do CPAs and aestheticians have in common? Former CPA and thriving beauty entrepreneur Karen Pudetti can tell you — she applied principles she learned in the financial industry to grow her salon business. Karen, swears by the power of niche expertise in building client centric success. Just like Karen did in the beauty industry, you can elevate your practice by specializing and tailoring your services to a specific niche of clients.  Tune into our conversation to discover:  How to make 100,000 a year, just working two and a half days a week How niching down fosters trust and credibility among potential clients Why marketing to everyone means marketing to no one How to cultivate authentic relationships with your clients The secret to duplicating your results and keeping your clients happy How to bring practicality and sense back to your financial goals Connect with Karen Pudetti: Website: https://luxespa.com Facebook: https://www.facebook.com/profile.php?id=100088567367833&sk=about_details LinkedIn: https://www.linkedin.com/in/karen-pudetti Get the book here: https://www.amazon.com/Rags-Riches-Beauty-Icons-Made/dp/1948777398 Connect with Robyn Crane Website: https://robyncrane.com/ Facebook: https://www.facebook.com/bizgrowth4women LinkedIn: https://www.linkedin.com/company/robyn-crane-inc. YouTube: https://www.youtube.com/c/RobynCrane Instagram: https://www.instagram.com/robyncrane/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices