Ep 121: Word of Mouth and Referrals are Great. Here's Why They're Also Dangerous.

<p>How do you get your business? </p><p></p><p>Do you get most of your business (or all of it) from word of mouth and referrals?</p><p></p><p>95% of small branding agencies I talk to say word of mouth and referrals.</p><p></p><p>They tell me that they have a steady flow of referrals and they have a great close rate on those referrals. “I've really never had to market. I've been very lucky," they say. </p><p></p><p>And it feels good that people are sending you business and that you’re closing most of them. </p><p></p><p>But.</p><p></p><p>Can you really rely on word of mouth to keep your business going? </p><p></p><p>Today I want to talk about why referrals are one of the best places to get new business. And also why it can put your business in serious danger.</p><p></p><p>Tune into this episode to hear:</p><p></p><ul><li>How relying on referrals leads to "piece-mealing" your income</li><li>How building your business of word of mouth can rob you of the confidence to charge what you’re worth</li><li>A client case study of what happened when a business owner got too comfortable relying on referrals and retainers</li><li>Why you have to start taking charge of your pipeline now</li></ul><p></p><p>Learn more about Pia: </p><p></p><ul><li><a href="https://www.nobsagencies.com/program" style="background-color:transparent;color:rgb(17,85,204);">Learn more about No BS Agencies Mastery</a></li><li><a href="https://www.nobsagencies.com/launchpad" style="background-color:transparent;color:rgb(17,85,204);">No BS Launchpad</a></li><li><a href="https://www.facebook.com/groups/nobsagencyowners" style="background-color:transparent;color:rgb(17,85,204);">No BS Agency Owners Free Facebook Group</a></li><li><a href="https://badassyourbusiness.com/cc" style="background-color:transparent;color:rgb(17,85,204);">The Show Your Business Who's Boss Crash Course </a></li><li><a href="https://www.piasilva.com/ch1" style="background-color:transparent;color:rgb(17,85,204);">Start reading the first chapter of my book</a></li><li><a href="https://