Ep 118: Building Your Brand, Growing Your Following & Leveraging INFLUENCE w/ Brittany Hennessy

<p><span style="font-weight: 400;">Today in the guest chair we have Brittany Hennessy.</span></p> <p><span style="font-weight: 400;">Brittany is a marketer and the author of</span> <a href= "https://amzn.to/2RSh5uW"><strong><em>INFLUENCER</em></strong><span style="font-weight: 400;">:</span> <em><span style="font-weight: 400;">Building Your Brand in the Age of Social Media</span></em></a><span style="font-weight: 400;">. She was the first-ever Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon.</span></p> <p><span style="font-weight: 400;">Before reaching out to Brittany, I read her book and I found it extremely helpful. This year, I found myself on the receiving end of more requests for brand collaborations, partnerships and influencer posts that I ever had before. I used the</span> <a href= "https://amzn.to/2RSh5uW"><span style= "font-weight: 400;">INFLUENCER book</span></a> <span style= "font-weight: 400;">templates to confidently negotiate counter offers or decline opportunities that were not right for my business without burning a bridge. So, as usual, when I discover something useful, I want to share it with you guys.</span></p> <p><span style="font-weight: 400;">I think that anyone can benefit from Brittany’s knowledge about influencer marketing. Especially if you have plans to build out and monetize your personal brand or ever work with another brand for any reason, for example having them sponsor an event, a podcast, a blog, or if you are invited to speak on a panel, this will be the episode to consult.</span></p> <p><span style="font-weight: 400;">Listen on</span> <a href= "http://sidehustlepro.co/Podcast"><span style= "font-weight: 400;">Apple Podcasts</span></a><span style= "font-weight: 400;">,</span> <a href= "https://soundcloud.com/sidehustlepro"><span style= "font-weight: 400;">Soundcloud</span></a><span style= "font-weight: 400;">,</span> <a href= "http://www.stitcher.com/podcast/side-hustle-pro"><span style= "font-weight: