E212: Which Half of Your Marketing is Working? Marketing Mix Modelling Can Tell You! - Henry Innis, Mutinex - THE ECOMMERCE EDGE Podcast - 05 May 2023

<ul><li><a href='https://www.linkedin.com/in/henryinnis/'>Henry</a> is the Co-Founder & CEO of <a href='https://mutinex.co/'>Mutinex</a> - <a href='https://mutinex.co/'>https://mutinex.co</a></li> <li><a href='https://mutinex.co/'>Mutinex</a> is a next generation SaaS based digital BI/Analytics platform for marketers</li> <li><a href='https://mutinex.co/'>Mutinex</a> does not rely on cookies, Javascript or other forms of user tracking to help marketers determine the channels and campaigns that are working vs those that are not</li> <li><a href='https://mutinex.co/'>Mutinex</a> 'GrowthOS' is the marketing analytics platform that helps marketers to make better investment decisions</li> <li><a href='https://mutinex.co/'>Mutinex</a> uses marketing mix modeling for data driven marketing results which can improve marketing ROI by up to 20%</li> <li>In this episode, Jason & Henry discuss the art and science behind marketing mix modelling and how it trumps many other methods of determining marketing performance and spend allocation</li> </ul>