Convergence of Tactics for Reaching Voters with Molly Rima Hoopes VoterX

<p><strong>Molly Rima Hoopes</strong>, Senior Political Account Executive, Division D at VoterX, is working in the expanding arena where targeting and media offer new options for finding and persuading voters. Though traditional media buyers are still buying linear TV ads, cross-screen reach and targeting opportunities offer incremental reach for campaigns to find cord-cutters, deliver a call to action to specific audiences, and supply metrics about engagement for building relationships.  </p> <p>We talk about:</p> <ul> <li>Cross-screen reach and need for appropriate creative for each viewing experience</li> <li>Programmatic social display ad buying on social media to reach beyond the base</li> <li>Rich media formats that have been developed to increase voter engagement</li> <li>Targeting opportunities to reach new and low-propensity voters</li> <li>How Influencer marketing is being used in political campaigns</li> </ul> <p>#VoterX #PoliticalAds #DigitalAds #Fundraising #Organizing #VoterPersuasion #VoterEngagement #PoliticalCampaigns #Election2024</p> <p><strong><a title="VoterX" href="http://voterx.com" target= "_blank" rel="noopener">VoterX.com</a></strong></p> <p><a title="VoterX" href="http://voterx.com" target="_blank" rel= "noopener"><strong><img style= "display: block; margin-left: auto; margin-right: auto;" src= "https://assets.libsyn.com/secure/show/69800/voterx.jpeg" alt= "VoterX" width="163" height="163" /></strong></a></p>