CBP 190: Is an event booth a good way to market a cash-based practice?

<span style="font-weight: 400;">Does it make good business sense for a cash-based practice to have a presence at a local event? After all, the investment doesn’t only include the price of the booth itself, but also your time and any promotional materials you bring along.</span> <span style="font-weight: 400;">In this week’s podcast, I explain how to decide if having a space at a live event is right for your practice, and if so, how to make the most of your booth. You’ll hear how to know if the cost is likely to deliver a big-enough return, how to handle the crowd so you’ll turn visitors into leads, and tips for following up that help you maximize the number of paying patients that result.</span> <p><span style="font-weight: 400;">This “highlight” is taken from Q&A calls with</span> <a href= "https://drjarodcarter.com/mastermind/"><span style= "font-weight: 400;">my Mastermind Gold group</span></a><span style= "font-weight: 400;">—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.</span></p> <p><span style="font-weight: 400;">USEFUL INFORMATION:</span></p> <p><span style="font-weight: 400;">Check out our <a href= "https://drjarodcarter.com/e-book">step-by-step Cash Practice Guide</a></span></p>