Building a Real Estate Brand that Becomes the Market | Tom Ferry Podcast Experience

<p style="font-weight: 400;">You may have noticed that we’ve been talking a lot about building a real estate brand on my channels. In an environment this competitive, it’s not enough to grab attention; you need to make consumers CARE about your marketing – and that’s what having a brand is all about.</p> <p style="font-weight: 400;"> </p> <p style="font-weight: 400;">The only problem is that many agents don’t understand what building a real estate brand entails. Lucky for you, for this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from our recent Success Summit where I talk to the founder of 1000watt and king of real estate branding, Marc Davison.</p> <p style="font-weight: 400;"> </p> <p style="font-weight: 400;">Marc is going to take you step-by-step through the fundamentals of building a real estate brand, including:</p> <ul><li>The difference between branding and marketing</li> <li>Why focusing on demographics distracts from the big picture</li> <li>How to find your brand purpose, values, and story</li> <li>How to grab your audience’s emotions in your marketing</li> </ul> <p style="font-weight: 400;"> </p> <p style="font-weight: 400;">This clip is essential viewing or listening for any agent interested in building a real estate brand. So be sure to check it out, right here.</p>