Building a Brand: the Keys to Success in Today’s Changing Marketplace with Etienne Sanz de Acedo

<p class="p1">Often times entrepreneurs think of protecting their intellectual property last on their list of things to do. But it’s so important to make this a first priority early on in your business strategy.</p> <p class="p1">In this episode, I chat with Etienne Sanz de Acedo, CEO of International Trademark Association all about the keys to success when building a brand, steps entrepreneurs can take to protect their intellectual property and adapting to trends in the changing consumer marketplace.</p> <p class="p3"><span class="s1"><a href= "http://www.inta.org">Website</a> <br /></span><span class= "s1"><a href="https://www.facebook.com/GoINTA/" target="_blank" rel="noopener">Facebook</a><br /></span><span class="s1"><a href= "https://www.instagram.com/intaglobal/" target="_blank" rel= "noopener">Instagram</a><span class= "s2"><br /></span></span><span class="s1"><a href= "https://www.youtube.com/channel/UCfoSgeaIdEpL1f32YWS5nPw" target= "_blank" rel="noopener">Youtube</a><br /></span><span class= "s1"><a href="https://www.linkedin.com/company/gointa/" target= "_blank" rel="noopener">LinkedIn</a><span class= "s2"><br /></span></span><a href="https://twitter.com/INTA" target= "_blank" rel="noopener"><span class="s1">Twitter</span></a></p> <p class="p1">This episode is brought to you by<span class= "Apple-converted-space"> </span> Kajabi, (the most amazing time saving all-in-one platform) check it out at: <a href= "http://bit.ly/apkajabi"><span class= "s3">bit.ly/apkajabi</span></a></p>