[BEST OF] Buyer Personas Need to Die of a Violent Death

<p><span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Traditional buyer persona advice is centered on demographics information that is useless and potentially harmful.&quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">Traditional buyer persona advice is centered on demographics information that is useless and potentially harmful.</span></p> <p><span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Traditional buyer persona advice is centered on demographics information that is useless and potentially harmful.&quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">***<br /><br />Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:&nbsp;<a class="in-cell-link" href="http://everyonehatesmarketers.com/links" target="_blank" rel="noopener">EveryoneHatesMarketers.com/links</a></span></p>