75 - How to Close 90% of Your Sales w/ Sherrine Washington

<p><span style="font-weight: 400;">Closing sales can quickly become a daunting task if it’s not your forte. Sometimes, wrapping up a sale can be the hardest part of a conversation and can make or break your outcome. This week on She Sells Radio, Elyse is sitting down with a mastermind in the art of closing. A former Mental Health and Cognitive Behavioral Therapist, Sherrine Washington developed a system that allows her to consistently reach an 85-90% same-day closing rate on sales of $25,000-$55,000 through the psychology of selling. Today, she’s breaking down how exactly she does that. </span></p> <p> </p> <p><span style="font-weight: 400;">Sherrine’s approach to selling has always been against the grain. By leading a conversation with her client’s needs first, as opposed to her own goals and expectations, she saw a massive increase in closed sales. She has a Master’s degree in the counseling field, which she applies to her sales philosophy, deeply rooted in the psychology of selling. </span></p> <p> </p> <p><span style="font-weight: 400;">Sherrine’s methodology of selling is designed to remain authentic while making a sale. By building an organic relationship, she is able to move the client forward in the sales process without an ask and close the sale naturally. Through her personal journey surviving obesity, Sherrine learned that by leading someone through a process, you allow them to make decisions unimpeded. She uses a simple transitional statement: “The next step in the process is…” Because you’ve shown them the steps and built a rapport, the close happens organically. </span></p> <p> </p> <p><span style="font-weight: 400;">Sherrine takes us through the high-level steps of her R.E.A.L Talk Selling™ System. She primarily works in the elective surgery field, which can be difficult in many cases. This means getting them an appointment and scheduling the procedure.</span></p> <p> </p> <p><span style="font-weight: 400;">With her system, she begins her sales process at first interaction, which is often over the