7. Is Influencer Marketing Right For Your Brand? | Social Influencers

<p>What is influencer marketing and why does it matter? Are influencers right for your brand? Sarah explains her 6 Categories of Influencers, and deep-dives into one of them: Social Media Influencers. Sarah discusses: Why anyone who influences your audience is an influencer.  Which brands social media influencers are and aren't right for. Questions to ask to understand who your audience engages with. Two mistakes Sarah's made selecting social influencers in the past. Numerous influencer marketing stats you can use in your next work conversation to answer questions about whether influencer marketing is effective.</p> <p> </p> <p><strong>SHOW NOTES:</strong> <a href= "https://blog.kindredspeak.com/social-influencers-episode-7">https://blog.kindredspeak.com/social-influencers-episode-7</a></p> <p><strong>INSTAGRAM:</strong> <a href= "https://www.instagram.com/iamsarahpanus">https://www.instagram.com/iamsarahpanus</a></p> <p><strong>LINKEDIN:</strong> <a href= "https://www.linkedin.com/in/spanus/">https://www.linkedin.com/in/spanus/</a> </p> <p><strong>SARAH WEBSITE:</strong> <a href= "http://www.kindredspeak.com">www.kindredspeak.com</a> </p>