60 Seconds for Wednesdays on Whidbey Are You Attracting Clients Like a Lighthouse Signals Boats? Or Chasing Them?

<p>Hello to you listening on <a href="https://www.visitsanjuans.com/orcas-island" target="_blank">Orcas Island, Washington</a>!</p><p>Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Wednesdays on Whidbey and your host, Diane Wyzga.</p><p>I volunteer as a story docent at <a href="https://www.lighthousefriends.com/light.asp?ID=31" target="_blank">Admiralty Head Lighthouse</a>. Sailing in from the Pacific Ocean through the treacherous <a href="https://www.allsanjuanislands.com/coastline/strait_of_san_juan_de_fuca.php" target="_blank">Strait of San Juan de Fuca</a> ship captains would look for the blazing lighthouse beacon 127 feet above Admiralty Inlet warning them to steer a hard right to starboard, avoid the cliffs, and continue safely south to Puget Sound and on into Seattle, Washington. </p><p>How did the captain know he was seeing Admiralty Head Lighthouse? Each lighthouse - no matter where in the world - has its very own distinctive light pattern, or signature. Like your fingerprints. Lighthouses mark points of navigation, warn about dangerous coastlines, and guide boats into safe harbor.</p><p>But no one harbor serves all boats. Different boats - different harbors. Lighthouses don’t chase boats; why do you chase clients?</p><p><strong>Ask yourself</strong>: </p><p>What is it only you have to offer? </p><p>Who needs it and wants it? </p><p>How will you attract your particular client with your own distinctive beacon of light? </p><p>And, how will they know you are signaling them? </p><p>Once you have your answers, you will be well on your way to business success.  Guaranteed!</p><p>And if you could use a hand with your answers, email me at <a href="https://www.quartermoonstoryarts.net" target="_blank">Quarter Moon Story Arts</a> or message me on <a href="https://www.linkedin.com/in/diane-f-wyzga-QMSA" target="_blank">LinkedIn</a>. We will get you to your particular harbor! Guaranteed! </p><p><strong>You’re invited</strong>: “<i>Come for the stories - stay fo