519: Preparing to Meet Traveler Expectations in the Face of the Unknown w/ Martin Biermann

<p><span style="font-weight: 400;">One of the industries most impacted by the pandemic was travel, and while leisure travel has rebounded in many parts of the world, how companies and employees see business travel has undergone a change as a result of multiple overarching trends. </span></p> <p><span style="font-weight: 400;">In this week's episode of the podcast, Philip Ideson interviews Martin Biermann, Chief Product Officer at the HRS Group. HRS is a global tech company with a focus on business travel and one of the top hotel travel partners in the world. </span></p> <p><span style="font-weight: 400;">Martin and his team are keeping a close eye on the megatrends affecting business travel today, looking for ways to optimize travel spend while protecting traveler safety and experience.</span></p> <p><span style="font-weight: 400;">In particular they focus on:</span></p> <ul> <li><span style="font-weight: 400;">Why leaders of corporate programs such as risk management and ESG/sustainability that are taking a closer look at business travel</span></li> <li><span style="font-weight: 400;">Why traditional hotel booking methods fail to leverage available data on security, sustainability, safety, and satisfaction </span></li> <li><span style="font-weight: 400;">How AI can be applied to reduce the ‘paradox of choice’ during the purchase decision making process</span></li> </ul>