42: The Secrets and Impact of Gifting, with Giftology author John Ruhlin

<div> <p>Are you interested in creating new relationships, increasing client retention or even becoming a priority to others? My guest in this week’s episode has all of the answers on how to properly achieve each and every one of these. John Ruhlin, bestselling author of Giftology and a new friend of mine joins us to share how he has reached success with obtaining customers as well as building relationships and retention with them. </p> </div> <div> <p> </p> </div> <div> <p>In franchising, we all want loyalty, retention, new customers and referrals. How many of you ever stop to consider that gift giving could be the turning point in achieving these? John is a big believer in gift giving. He also has many successful experiences and facts that back up his beliefs. Gift giving is more in depth than many of us business owners ever consider. Are you gifting the right people, the right gifts, or gifting at the right time? With this week’s podcast, we are able to obtain some critical tips on how to take the right avenue and turn our gift giving into a beneficial investment for both our businesses and long-term relationships. </p> </div> <div> <p> </p> </div> <div> <p><strong>Outline of This Episode </strong></p> </div> <div> <p>(03:29) The Simple Truth & Start of Giftology </p> </div> <div> <p>(19:18) How to Properly Gift Employees </p> </div> <div> <p>(20:40) The Importance of Sending Gifts to External People  </p> </div> <div> <p>(24:16) Obtaining Specific Relationships Through Gifts and Being Patient </p> </div> <div> <p>(27:24) The Benefit of Taking Risks and Not Putting a Limit on Gifts </p> </div> <div> <p>(28:13) Being Different can Obtain New Results  </p> </div> <div> <p>(31:22) Thoughtful Gifts Over Swag Gifts </p> </div> <div> <p>(33:43) How to Properly Gift  </p> </div> <div> <p>(43:05) Consider the Inner Circle </p> </div> <div> <p> </p> <div> <p><strong>Gifting Builds Relationships </strong></p> </div> <div> <p>As we uncover the secrets and tips behind gift giving, we learn that this act is a key component