#416: South Africa’s FNB eBucks Rewards is the biggest winner at The International Awards

<p><a href="https://www.linkedin.com/in/johan-moolman-32923062/" target="_blank" rel="noopener noreferer">Johan Moolman </a>is CEO of <a href="https://www.fnb.co.za/rewards/index.html" target="_blank" rel="noopener noreferer">FNB</a> (First National Bank)’s eBucks Rewards.  <a href="https://www.ebucks.com/web/eBucks/" target="_blank" rel="noopener noreferer">eBucks</a> is 23 years old and has recently scooped three prestigious awards at the International Loyalty Awards, including ‘Best Long-Term programme’ worldwide.</p> <p> </p> <p>Johan has been CEO of this leading retail banking programme for eight years and in this insightful podcast, he describes the obsession with doing the right thing for the customer, which has yielded over $1bn pay out since inception.  90% of eBucks rewards are redeemed within the first 30 days of being given to eBucks members.</p> <p> </p> <p>The programme actually operates nine separate programmes to meet the demands of sub-segments of the South African market.</p> <p><br></p> <p>Hosted by <a href="https://www.linkedin.com/in/amanda-cromhout-34167b2/" target="_blank" rel="noopener noreferer">Amanda Cromhout.</a></p> <p> </p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/johan-moolman-32923062/" target="_blank" rel="noopener noreferer">Johan Moolman</a></p> <p>2) <a href="https://www.fnb.co.za/rewards/index.html" target="_blank" rel="noopener noreferer">First National Bank</a></p> <p>3) <a href="https://www.ebucks.com/web/eBucks/" target="_blank" rel="noopener noreferer">eBucks Rewards</a> </p> <p><br></p> <p><br></p>