415회 웹예능에 빠진 유통가 / 코로나19 사태 이후 정신장애, 섭식장애 급증

<p>진행자: 최지원, Naomi Garyan</p><p><br></p><p><strong>1. Retailers go for self-produced shows, dramas as promotional outlet</strong></p><p>요약: 유통업계의 큰손으로 떠오른 MZ세대(밀레니얼 세대와 1990년대 중반 이후 출생한 Z세대)를 잡기 위해 유통기업들이 예능 콘텐츠 제작에 뛰어들고 있다.</p><p><br></p><p>[1] Now in the era of social media, companies don’t need TV for exposure. They can even create 10-minute videos and drama series and air them on YouTube and other platforms.</p><p>*exposure: 노출, 알려짐 </p><p>*to air: 방송하다 </p><p><br></p><p>[2] At the forefront of this new trend is CU, a leading convenience store chain here. Its self-produced entertainment show, “CUperman” has garnered an accumulated 2 million views via its YouTube channel, Facebook and Instagram -- in just a month.</p><p><br></p><p>*forefront: 선두, 맨 앞</p><p>*to garner: 모으다, 얻다</p><p>*accumulated: 누적된</p><p><br></p><p>[3] Unlike most TV commercials that focus on a product endorsed by a celebrity, “CUperman” has a reality show format, with each episode about seven to 10 minutes long.</p><p><br></p><p>*to endorse: 공개적으로 지지하다; 홍보하다</p><p>*reality show: 예능 프로그램</p><p><br></p><p>[4] While the new attempt has yet to produce a tangible impact on sales of the featured items, the company believes it freshens the chain’s brand image with young consumers, and will benefit the company in the long run, Yoo Cheol-hyun from the public relations department of BGF Retail told The Korea Herald.</p><p><br></p><p>*tangible: 실재하는; 만질 수 있는; 유형의</p><p>*to feature ~: ~를 다루다; ~를 특색으로 하는</p><p><br></p><p>[5] Millennials and Generation Z, encompassing those born from the 1980s forward, have together emerged as a target demographic group for retail companies in recent years.</p><p><br></p><p>*encompassing: 아우르는, 포함하는</p><p>*to emerge: 등장하다; 떠오르다</p><p>*target demographic group: (인구통계학적) 목표 집단</p><p><br></p><p>기사원문: <a href="http://www.koreaherald.com/view.php?ud=20210728000807" rel="noopener noreferrer" target="_blank">http://www.koreaherald.com/view.php?ud=20210728000807</a></p><p><br></p><p><br></p><p><strong>2. More Koreans suf