37: Battle of the Brands: Leo Fender vs Les Paul

<p>When Leo Fender and Les Paul met, they didn’t have much in common — one was an introverted tinkerer, the other a rising star. But their electric guitars defined the sound of rock ‘n’ roll. Buddy Holly, Carl Perkins, Eric Clapton, and Jimi Hendrix brought Fender and Paul’s rivalry alive onstage in a “battle of the brands” that spanned decades.</p><p>Sign up for our newsletter: <a href="http://newsletter.businessinsider.com/join/brought-to-you-by" target="_blank">http://newsletter.businessinsider.com/join/brought-to-you-by</a></p>