342: Crystallizing A Brand - with Bev Ryan, Founder, & Bill Faust, Senior Partner & Chief Strategy Officer, Ologie

<p>We welcome YOU back to America's leading higher education podcast, <a href="https://www.edupexperience.com/" rel="noopener" target="_blank"><strong>The EdUp Experience</strong></a>!</p> <p>In this episode, YOUR guests are <a href="https://www.linkedin.com/in/bev-bethge-ryan-2457535/"><strong>Bev Ryan</strong></a>, Founder, &amp; <a href="https://www.linkedin.com/in/bill-faust-00b0513/"><strong>Bill Faust</strong></a>, Senior Partner &amp; Chief Strategy Officer at <a href="https://ologie.com/"><strong>Ologie</strong></a><strong>, </strong>YOUR guest is <a href="http://linkedin.com/in/joesallustio" rel="noopener" target="_blank"><strong>Dr. Joe Sallustio</strong></a>, &amp; YOUR sponsor is&nbsp;<a href="https://www.claremontlincoln.edu/" rel="noopener" target="_blank"><strong>Claremont Lincoln University</strong></a>!</p> <p>Joe talks with Bev &amp; Bill about the state of higher education competition. &nbsp;The importance of crystallizing a brand, communicating a defined value proposition, &amp; having the right data systems in place to understand trends are simply non-negotiable in the ever-increasing battle for students. &nbsp;As a woman-owned business helping higher education for decades, Bev discusses why having a great partner like Ologie can make the difference between success &amp; failure. &nbsp;</p> <p>Recently recognized as one of Columbus’s 30 most influential women by <em>Business First</em>, Bev continues to be engaged in the community, particularly in helping aspiring women leaders become successful.</p> <p>Prior to Ologie, Bill spent 12 years at global branding agency Fitch Worldwide, ultimately as North American CEO, where he oversaw more than 300 consultants in offices from Boston to Seattle.</p> <p>Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!</p> <p>Connect with YOUR EdUp Team - <a href="https://www.linkedin.com/in/elvinfreytes/" rel="noopener" target="_blank"><strong>Elvin Freytes</strong></a> &amp; <a href="https://www.linkedin.com/in/joesallustio/" re