32: How to Find Social Media Influencers for Your Franchise with Sarah Kurtenbach

<p>Social media influencers are the newest trend in the marketing world and something franchisees need to embrace in their marketing mix. But where do you find and connect with influencers? How do you know if it’s a marketing platform that will work for you? Sarah Kurtenbach, a social media expert, is here to answer questions about finding and using social media influencers. </p> <p>Sarah launched her career in the social space with BLiNQ Media (now Cofactor Digital). She worked her way through the ranks and was VP of Sales before getting married and moving to South Dakota. She launched the KB group and works as a consultant helping businesses navigate social media and influencer marketing. </p> <h2>Outline of This Episode</h2> <ul> <li>[1:55] Influencer marketing with Sarah Kurtenbach</li> <li>[3:55] How has influencer marketing changed?</li> <li>[5:30] The basics of influencer marketing </li> <li>[7:25] Influencer Marketing on a local level</li> <li>[10:10] What could a social media campaign look like?</li> <li>[15:30] How to find social media influencers</li> <li>[21:30] Standard of pricing and negotiation</li> <li>[23:35] Engagement vs. likes</li> <li>[25:50] Exploring the concept of nano-influencers</li> <li>[33:15] What does a consumer look for?</li> <li>[36:40] Why franchise owners should give it a shot</li> </ul> <h2>The basics of influencer marketing</h2> <p>If you’re not familiar with the concept, influencer marketing is when <strong><em>a brand partners with trusted people to promote the brand on the influencer’s unique channels</em></strong>. This includes Instagram, Facebook, Pinterest, a personal blog, etc. Influencers are people who have a following that <em>trusts</em> them and they offer content of value to the consumer. </p> <p>As a brand, it’s hard to gain traction when you’re the one constantly advertising that you’re the best, have the best product, and so forth. But if you work with an influencer who is unbiased and they are the ones advocating for your brand—<em>it’s completely different</e