#318: Maxol Shares Loyalty Insights as European Convenience Retailer of the Year

<p><a href="https://www.maxol.ie/loyalty">Maxol</a> is a leading fuel, coffee, car wash, and convenience store brand in Ireland, which has been operating at the heart of Irish communities for 102 years.</p> <p>In June 2022, &nbsp;it achieved international recognition when it was named the <strong>European Convenience Retailer of the Year</strong> by industry body NACS, so we are thrilled to bring you their exciting history of creating innovative loyalty models and mechanics over many years.&nbsp;</p> <p>Listen to hear my conversation with CEO of the Maxol Group, <a href="https://www.linkedin.com/in/brian-donaldson-b0032a19/">Brian Donaldson</a>, to hear how this fourth-generation family-owned Irish business has become such a market leader in the convenience retail sector globally, and how Maxol is leveraging the latest digital technologies to drive competitive advantage and customer loyalty.&nbsp;</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/brian-donaldson-b0032a19/">Brian Donaldson</a> - Chief Executive Officer at The Maxol Group</p> <p>2) <a href="https://www.maxol.ie/loyalty">Maxol</a></p> <p>3) <a href="https://www.instagram.com/p/CcvhjBzgn-I/">Maxol Instagram</a></p> <p>4) <a href="https://www.youtube.com/watch?v=zpRYM-_P9TU">New Maxol Loyalty App Launches</a> - Youtube</p> <p>5) <a href="https://www.youtube.com/watch?v=ozSoE85FYBQ">Maxol Loyalty App: FuelPay</a> - Youtube</p> <p>6) <a href="https://www.youtube.com/watch?v=6Z80EMYSY9Y">The 100-Year Story of Maxol</a> - Youtube</p> <p>7) <a href="https://www.globalconveniencestorefocus.co.uk/features/maxol-launches-first-of-its-kind-loyalty-app-with-fuelpay-in-ireland/">Maxol Launches First-of-its-Kind Loyalty App With FuelPay in Ireland</a> - Global Convenience Store Focus</p> <p>8) <a href="https://www.liquidbarcodes.com/ideas-to-go/circle-k-fast-track-campaigns/">CIRCLE K FAST TRACK CAMPAIGNS</a> - Liquid Barcodes Article</p> <p>9) <a href="https://www.liquidbarcodes.com/ideas-to-go/circle-k-spin-and-win/"