260: The Forgotten Secret of Great Lead Generation with Marc Reifenrath

<p>Doug and Marc spoke about creating effective lead generation.</p><p>One of the most efficient ways to grow a business is through lead generation. It might also be one of the least used and most overlooked. The issue is that most companies struggle with lead management. In particular, many companies lack knowledge regarding which leads are beneficial to their operations and which ones should be avoided.</p><p>Learn more at&nbsp;<a href="https://www.spinutech.com" rel="noopener noreferrer" target="_blank">https://www.spinutech.com</a></p><p>Doug partners with business leaders to strategically optimize their contract costs and would like to offer you the Most Incredible Free Gift Ever just for saying 'Maybe.'</p><p>Find all of Doug's content at <a href="https://terminalvalue.biz/" rel="noopener noreferrer" target="_blank">https://terminalvalue.biz</a></p><p>Apple Podcast: <a href="https://podcasts.apple.com/us/podcast/260-the-forgotten-secret-of-great-lead-generation/id1531925530?i=1000582894703" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/us/podcast/260-the-forgotten-secret-of-great-lead-generation/id1531925530?i=1000582894703</a></p><p>Spotify: <a href="https://open.spotify.com/episode/414cnswpOchFtiFpABo044" rel="noopener noreferrer" target="_blank">https://open.spotify.com/episode/414cnswpOchFtiFpABo044</a></p><p>Terminal Value: <a href="https://terminalvalue.biz/captivate-podcast/the-forgotten-secret-of-great-lead-generation-with-marc-reifenrath" rel="noopener noreferrer" target="_blank">https://terminalvalue.biz/captivate-podcast/the-forgotten-secret-of-great-lead-generation-with-marc-reifenrath</a></p><p>00:00 Introduction</p><p>01:14 Two Parts of the equation for getting a lead.</p><p>02:06 Landing pages and sales funnels</p><p>03:39 Critical components on driving traffics into that either website or your landing page</p><p>05:07 What is conversion </p><p>06:17 How to create relevant traffic in that value positive way</p><p>09:46 The key part of really pulling conversion and driv