#25 - Jim Simon on current CPG industry landscape, why Jimmy Bars transitioned to functional, importance of automation in manufacturing as a CPG brand & how Jimmy Bars is supporting MMA fighters

<p>In this episode, I was joined by <strong>Jim Simon</strong>, Jim is the Founder and CEO of JiMMYBAR!, <a href="https://jimmybars.com/"><strong>JiMMYBAR</strong></a> is a female co-founded family company &amp; creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like MCT Oil, Collagen, Turmeric, plant based Caffeine, Keto friendly nuts.</p> <h3>We discussed about the current challenges in CPG industry, how Jimmy Bars transitioned towards more functional ingredients, importance of automation in the manufacturing facility and Jimmybars is supporting MMA fighters&nbsp;</h3> <p>You can connect with Jim on <a href="https://www.linkedin.com/in/jisimon">LinkedIN</a></p> <p>Thank you !</p> <p><strong>Sumit Patil</strong></p> <p><a href="https://in.linkedin.com/in/sumit-s-patil">LinkedIN</a></p>