235. Great Brands Care About People, with Dr. Tessa Misiaszek

<p><span style="font-weight: 400;">In today's conversation, I am joined by Dr. Tessa Misiaszek, coauthor of</span> <em><span style= "font-weight: 400;">Branding That Means Business</span></em><span style="font-weight: 400;">. Tessa is an instructor with Harvard Professional Development Programs, as well as a Professor at Hult International Business School. She brings extensive experience developing human capital strategies to improve business communications. Previously she served as CEO of Empathetics, Inc. – a company that developed empathic communications training for healthcare professionals, and she is</span></p> <p><span style="font-weight: 400;">currently the Head of Research for Korn Ferry. She is also one of the hosts of</span> <em><span style="font-weight: 400;">The Happy At Work Podcast</span></em><span style="font-weight: 400;">, which I was honored to be a guest on recently discussing my book,</span> <em><span style="font-weight: 400;">What Your Employees Need and Can't Tell You</span></em><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Today, Tessa is here discussing her new book,</span> <em><span style="font-weight: 400;">Branding that Means Business</span></em><span style="font-weight: 400;">, which she co-authored with Matt Johnson, who was on the show two weeks ago talking about the customer side of branding. Today, Tessa and I look a little more on the employee side of things and how much that matters for brands. Listen in to learn more.</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:43] In today's conversation, I am joined by Dr. Tessa Misiaszek, coauthor of Branding That Means Business.</span></li> <li><span style="font-weight: 400;">[02:41] Tessa shares about herself and the work she does. </span></li> <li><span style="font-weight: 400;">[04:06] Tessa met Matt in England and they had an argument about empathy.</span></li> <li><span style="font-weight: 400;">[06:06] Her debate with Matt was if