206: The Best Newsletter You Can Send | Marketing Tip Monday

<p class="MsoNormal">Your wine club members are more than just wine enthusiasts – they’re YOUR WINE’S enthusiasts!</p> <p class="MsoNormal">They are invested in and have a personal connection with your brand.</p> <p class="MsoNormal">Welcome to Marketing Tip Monday with <a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/habitat-maverick-farming/"> SIP Certified</a>. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p class="MsoNormal">Newsletters invite your members to form an even deeper affinity with your brand. It's an opportunity to share your brand’s history, current projects, and behind-the-scenes details that aren’t available through other channels.<br style= "mso-special-character: line-break;" /> <!--[endif]--></p> <p class="Sectionheader"><strong><span style= "font-size: 18pt;">Need Content? You Got It!</span></strong></p> <p class="MsoNormal">A multi-page newsletter gives you more space to work with. While the idea of having several pages to fill and decorate can be exciting to some, others may be intimidated by the task.</p> <p class="MsoNormal">Being a brand that’s passionate about sustainability means you always have something to talk about. Having a handful of <a href= "https://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">Sustainable Stories</a> on deck can be a great asset to your newsletter!</p> <p class="MsoNormal"><em><span style= "font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"> SIP Tip:</span></em> Adjust the amount of detail you go into to fit the space you have. For longer piec