195 | Using Email Marketing to enhance your customer journey with Jessica Totillo Coster, Ecommerce Badassery

<p><span style="font-weight: 400;">Hey friends! By now, you probably know that email marketing is very near and dear to my heart. It’s a stronger marketing tool than any social media platform, it’s less risky than paid advertising and it gives you a chance to speak human to human to your customers.</span></p> <p><span style="font-weight: 400;">In this episode, I was joined by Jessica Totillo Coster of eCommerce Badassery. Jessica is an ecommerce and email marketing strategist that works with boutique owners and product based entrepreneurs. She helps scrappy female entrepreneurs take actionable steps and strategies to scale their business. </span></p> <p><span style="font-weight: 400;">You’re going to want a notebook handy as you listen today because Jessica shares some great tips and insightful examples that you can leverage as a part of your strategy. We covered a lot: everything from how email marketing fits into your customer journey to attracting the right people, nurturing those customers and engaging current customers so they continue to purchase from you. </span></p> <p> </p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <p><span style="font-weight: 400;">Boundaries they’ve had to learn from using Clubhouse</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">Strategies ecommerce brands an use to entice people to sign up for their email list</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">The best practices for welcome sequences</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">Tips for communicating with your email list consistently for an eventual purchase</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">Strategies to keep customers coming back for more</span><span style= "font-weight: 400;"><br /></span><span style="font-weight: 400;">Mistakes product based businesses make when it comes to their customer journey and email process</span></p> <p><s