193: Amisha Shrimanker | A Fractional CMO's Perspective on Marketing

<p>Perhaps you've heard of a fractional Chief Financial Officer (CFO), but did you know you can also hire a fractional Chief Marketing Officer for your law firm business? A part-time CMO can help you develop and implement a marketing strategy for your business without the high cost of hiring a full-time in-house professional marketer.</p><p><br></p><p>In this episode of Wealthy Woman Lawyer®, fractional Chief Marketing Officer Amisha Shrimanker joins Davina to discuss the benefits of hiring someone like her to help with your law firm’s marketing strategy. Amisha works with seven- and eight-figure companies and is obsessed with results-driven marketing. She consults on marketing strategy, overseas implementation, and ensures that growth targets are met--even exceeded.</p><p><br></p><p><strong>Show Highlights:</strong></p><ul> <li>The importance of data and how it can guide your business’s marketing strategy</li> <li>Marketing trends law firms often have in common and why Amisha says simple works best and scales faster</li> <li>What key performance indicators (KPIs) are, and what they tell you about your marketing activities</li> <li>What sets a CMO apart from a full-time marketing hire</li> <li>Why personalizing your approach can be a game-changer</li> </ul><p><strong>Follow and Review:<br></strong><br></p><p>We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on <a href="https://podcasts.apple.com/us/podcast/wealthy-woman-lawyer-podcast-helping-you-create-a/id1458507391">Apple Podcasts</a>. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.</p><p><strong>Supporting Resources:</strong></p><ul> <li>Amisha Shrimanker’s website: <a href="https://amishashrimanker.com/">amishashrimanker.com</a> </li> <li>Connect with Amisha on <a href=