165: Brand Resilience: Protecting Your Brand in the Influencer Landscape w/ Bobby Robinson

<p dir="ltr">In your entrepreneurial journey, you've poured your heart and soul into building a brand that resonates with your audience. You've cultivated a vibrant community, created compelling content, and put your unique stamp on the digital landscape. But as your influence grows, so do the challenges that come with it.</p> <p dir="ltr">In this episode, we delve into essential aspects of brand resilience and protection. We're joined by Bobby Robinson, a seasoned legal professional and entrepreneur with a remarkable track record. He's worked at the intersection of law, technology, and entrepreneurship for over 15 years, with several multi-million dollar ventures under his belt. Bobby's expertise as a business and social media attorney uniquely positions him to guide you through the intricacies of protecting your brand in the influencer landscape.</p> <p><strong> </strong></p> <p dir="ltr">DURING THIS EPISODE YOU’LL LEARN:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How to view your influence as a business opportunity and not just a personal pursuit.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Strategies for protecting your brand's integrity and intellectual property in the influencer landscape.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Crucial considerations when collaborating with brands and influencers, from setting expectations to negotiation.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The legal essentials every entrepreneur should know to safeguard their brand and navigate content creation in the digital age.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Practical tips for maintaining a strong brand identity while collaborating with others.</p> </li> </ul> <p> </p> <p dir="ltr">For complete show notes and resources mentioned for this episode go to: <a href= "https://blacktobusiness.com/165-2/">blacktobusiness.com/165</a></p> <p dir="ltr">Thank you so much for liste