162 - Strategies From Scaling Gymshark's Social Presence From 1M to 20M Followers, with Elfried Samba

<p>How does the man who scaled Gym Shark from 1 million to 20 million followers think about marketing?&nbsp;&nbsp;</p><p>Elfried Samba is in the studio to share his views with Daniel on building an audience through genuine brand diversity and to reflect on the ultimate goals of marketing in today’s increasing economy of homogeneity.&nbsp;</p><p>He shares the liberating effects of embracing imperfection in advertising and how it makes companies a little more human.&nbsp;</p><p>Plus, find out his thoughts on building brand trust and what characteristic brands who consistently deliver share in common. </p><p>0:00 Intro/Scaling Gym Shark</p><p>3:40 Cultural Evolution</p><p>13:31 Homogeneity in Advertising</p><p>17:50 The Goal of Marketing</p><p>21:56 The Nuances of Marketing</p><p>25:11 The Role of AI&nbsp;</p><p>29:04 Why Trust is Vital</p><p>36:04 Customers are Your Best Ambassadors</p><p>40:18 A Hill to Die On</p><p>Follow Elfried:&nbsp;</p><p>LinkedIn:&nbsp;<a href="https://www.linkedin.com/in/elfriedsamba/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/elfriedsamba/</a></p><p>Twitter:&nbsp;<a href="https://twitter.com/ElfriedSamba" rel="noopener noreferrer" target="_blank">https://twitter.com/ElfriedSamba</a></p><p>Follow Daniel:</p><p>Twitter:&nbsp;<a href="https://www.twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">https://www.twitter.com/Dmurr68</a></p><p>LinkedIn:&nbsp;<a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/daniel-murray-marketing</a></p><p>Sign up for The Marketing Millennials newsletter:&nbsp;</p><p><a href="http://www.workweek.com/brand/the-marketing-millenials" rel="noopener noreferrer" target="_blank">www.workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:</p><p><a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p>