143: How to Identify and Speak to Your Ideal Customer with Emily Joann Wilkins, Founder of Marketing Metal

<p>This is a branding, marketing, and sales focused episode…but <em>everyone</em> needs to hear this!&nbsp;</p><p>Our guest this week is Emily Wilkins, Founder &amp; President of Marketing Metal, a company focused on helping <em>radical</em> job shops make big profits by creating a killer brand and building out a stupid simple marketing machine. Given this very loud mission statement, there's no better person than Emily to cover the strategies outlined today.&nbsp;</p><p>In this episode, Emily shares the importance of focusing on a niche audience through the lens of her own story that led to her founding Marketing Metal.&nbsp;&nbsp;</p><p>We also cover tactics and strategies that job shops and other manufacturers should consider adopting using one of her recent projects, <a href="https://mfgchamps.com/" rel="noopener noreferrer" target="_blank">Manufacturing Champions</a>, as an example.&nbsp;&nbsp;</p><p>Finally, Emily shares a short list of things manufacturers should start and stop doing when it comes to marketing, plus a few final tips and personal stories on leveraging your unique voice.&nbsp;</p><p>In this episode, find out:&nbsp;</p><ul><li>How Emily got started in manufacturing marketing&nbsp;</li><li>Why job shops sometimes forget their audiences&nbsp;</li><li>First steps for building a brand&nbsp;</li><li>The benefits of personal branding&nbsp;</li><li>The best ways of identifying your audience&nbsp;</li><li>The advantages of focusing on a niche audience&nbsp;</li><li>What job shops should start and stop in their marketing&nbsp;</li><li>Why job shops need to evolve online&nbsp;</li><li>How to mix your personality into personal branding&nbsp;</li><li>How Emily turns her struggles into strengths in her personal brand&nbsp;</li></ul><br/><p><a href="http://manufacturinghappyhour.com/iTunes" rel="noopener noreferrer" target="_blank">Enjoying the show? Please leave us a review here.</a> Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!&nbsp;</p><p>Tweetable Quo