116. How to Use Your LinkedIn Profile for Thought Leadership & Business, LinkedIn Guru John Espirian

<p><span style="font-weight: 400;">On the show today, we have John Espirian, a B2B content writer, all-around LinkedIn nerd, and eager experimenter who helps business leaders to build a recognizable online presence and develop their personal brand.</span></p> <p><span style="font-weight: 400;">John explains the importance of creating content on LinkedIn and shares some ways you can do it without consuming time.</span></p> <p><span style="font-weight: 400;">Listen in to learn how to build a LinkedIn audience around thought leadership in your industry in a non-salesy approach. You will also learn how to approach LinkedIn content creation when doing it yourself or delegating to keep on showing up consistently.</span></p> <p><strong>Pivotal Questions Asked:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[4:38] How did you get into this work?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[10:41] What are people doing wrong on LinkedIn?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[27:54] Talk to us about content banking and the best way to do that.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[34:15] What is something you could tell a business owner that they could do right away to make their LinkedIn profile better. </span></li> </ul> <p><strong>In This Episode You Will Learn:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[5:55] How to use LinkedIn to build an audience around thought leadership in your industry.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[10:45] Some of the biggest mistakes you need to avoid when pursuing LinkedIn content creation.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[21:29] How to define your LinkedIn brand and strategy before delegating the task of content creation.</spa