100:[BLACK MEN WHO LEAD] Buying Into An Existing Franchise w/ Paul Roberson & Ahmed Jerome of Sobol Cafe Brooklyn

<p><strong>Nam</strong><strong>e:</strong> <span style= "font-weight: 400;">Paul Roberson & Ahmed Jerome</span></p> <p><strong>Business Name:</strong> <span style= "font-weight: 400;">Sobol BedStuy / Williamsburg</span></p> <p><strong>Current Title:</strong> <span style= "font-weight: 400;">Owner/Operator</span></p> <p><strong>Location:</strong> <span style= "font-weight: 400;">Brooklyn, NY</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>About Sobol:</strong></p> <p><span style="font-weight: 400;">Ahmed Jerome, Paul Roberson and Tony Robinson got together in 2019 with a general purpose to start a business in their beloved Bed-Stuy community. They tossed around a few ideas and all agreed that they wanted to contribute to the community by opening a family friendly spot that provides healthy food. </span></p> <p> </p> <p><span style="font-weight: 400;">During their entrepreneurial journey they discovered the Sobol Cafe franchise, a Long Island based company, known for producing their unique Acai bowls. After tasting the product and discovering its many benefits they were all sold on bringing one to Brooklyn. Then COVID struck.  However, they persevered and in October 2020, they opened the chain's first Brooklyn location in Bed-Stuy, with a second opening last month in Williamsburg. The road to success wasn't easy for the trio, as they faced long delays due to the global pandemic, and most recently, an employee shortage that pushed the opening date for their location at 175 Kent Avenue, to March.  </span></p> <p><br /> <br /></p> <p><strong>DURING THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What a franchise is and how it works</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Differences between franchising and the traditional business model</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The benefits of owning a franchise </span></li> <