The Gift of Small Potatoes: How a Culture of Generosity Empowers Mission-Driven Brands to Win Trust, Earn Loyalty, and Unlock Abundance
10 track • 0 paborito
Preface
0:004:30
Business KnowledgeBusiness Development & Entrepreneurship
Mga Episode
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Preface
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1. Is Philanthropy a Practice or a Virtue?
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2. The Gift of Small Potatoes
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3. Generosity is a Branding Challenge
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4. What Defines a Culture of Generosity?
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6. Build the Brand Identity and Model the Desired Behavior
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7. Setting the Right Tone
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8. Understanding Your Stakeholders
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9. Talking the Talk
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10. Engaging Employees in Shared Values and Actions