Zach Anderson on Website Lead Capture, Speed of Response, and Text Message Marketing

<p>We’re excited to be talking with Zach Anderson of MoLoMedia about:</p> <ul><li>Website Lead Capture</li><li>Speed of Response</li><li>Text Message Marketing</li></ul> <p> Learn the answers to help your own company's website presence. We asked Zach:</p> <ol><li>What does text-enabling your website mean and why is it so important?</li><li>Is it possible to use a web text widget to call or text someone in a company or even contact different people or departments?</li><li>Why is the speed of response from the business so important? </li><li>What’s the difference between SMS and MMS?</li><li>Does text message marketing work for any business? </li><li>How do you get people to opt-in to your text message marketing list?</li><li>How do automated text messages campaigns work? </li><li>How important is it to use a text message marketing system to communicate with leads and customers? Couldn’t a business just use their cell phone?</li><li>Why do most businesses fail with the text message marketing that comes with something like a Point of Sale (or POS) system?</li><li>How important is it to be able to track revenue by campaign and by phone number? Are there any other metrics that show how effective text campaigns are?</li></ol> <p>Join in for an informative episode and learn the power of text message marketing for your own business.</p>