Wild Plastic: Recovering Plastic from Nature and Turning It into Eco-Products

<p>The majority of all the plastic humans have produced since the 1950s  has ended up in landfills or the natural environment. We are talking 5 billion tons of pollution, contaminating the planet&apos;s surface in particular in developing countries.  This episode is about a startup in Hamburg that is creating a whole economy around plastic waste. </p><p>Wild Plastic recovers plastic from the environment in African countries, recycles that material and turns it into trash bags – which are then sold to climate-conscious consumers in Europe. In this interview Christian Sigmund, one of the co-founders, talks about the global logistics of plastic waste, how to convince consumers to pay 30% more for their trash bags and why he decided to create a steward-owned company. Wild Plastic cannot be sold and does not distribute profits among shareholders. In a nutshell, that means that its founders and investors cannot get ridiculously rich. </p><p><br/></p>