What the State of Marketing Report Reveals about Social Media in 2021

<p>Adam Brown, Executive Strategist at Salesforce and Social Pros host, joins this episode as a special guest to talk all about Salesforce’s latest State of Marketing Report.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Adam Brown, Executive Strategist at Salesforce and our very own Social Pros podcast host, joins this episode from the other side of the table.</p> <p>He’s on the show to share all the wisdom and insights that Salesforce’s latest report has to offer, including the highlights and surprising trends.</p> <p>The <strong>State of Marketing Report</strong> is something Salesforce publishes every year, and each time it comes out, the marketing world learns so much from it.</p> <p>In this episode, Adam discusses how the role of CMOs has changed, why businesses are focusing more on <strong>user-generated content</strong>, and how marketing is now all about <strong>data science as well as creativity</strong>.</p> <p><strong>In This Episode:</strong></p> <ul> <li>1:50 – Adam explains how Salesforce put together the State of Marketing report</li> <li>3:34 – What the report tells us about customer experience</li> <li>5:25 – How marketers’ top three priorities are also their top three challenges</li> <li>6:58 – What the report reveals about the way CMOs track their progress</li> <li>8:29 – Why 88% of marketers have changed their marketing strategy</li> <li>11:34 – Why marketers are increasingly using social media and email to boost reach</li> <li>14:56 – The ways marketing departments want to level up their strategy</li> <li>16:49 – Why training in influencer marketing and user-generated content is so vital</li> <li>19:25 – How improved marketing tech empowers social pros to do less of the tactical stuff and more of the stra