What Percentage of Your Revenue Should You Allocate to Marketing? | Ep. #944

Nomzy Stholly

5 min

Investing & Markets

الوصف

In episode #944, we discuss what percentage of your revenue should be allocated to marketing. Tune in to hear how much you should be spending. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href= "http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: What Percentage of Your Revenue Should You Allocate to Marketing?</li> <li>[00:45] We think budgets are useless.</li> <li>[00:55] Even Fortune 1000 companies agree with us.</li> <li>[01:15] If you could spend money and it’s profitable, why wouldn’t you keep scaling up?</li> <li>[01:30] Budgets should be based on profitability.</li> <li>[02:10] There’s nothing wrong with losing money on the front end.</li> <li>[02:35] If you have to have a percentage, most people would say 15% (or somewhere in that range).</li> <li>[02:55] Neil would start with as little at $100-1000.</li> <li>[03:47] If you have a service business, the more customers you add, the worse the service gets. It’s different when you have a product.</li> <li>[04:08] Focus on getting the ratio correct.</li> <li>[04:10] That’s all for today!</li> <li>[04:13] We hit our goal of 1 Million downloads! So, we wi

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الحلقات

What Percentage of Your Revenue Should You Allocate to Marketing? | Ep. #944

Nomzy Stholly

5:34