UXAUS 2020 DAY 4 Simon Tobias & Ash Donaldson - Putting people at the heart

Putting people at the heart of a service transformation which drives scale and lasting value. Design can be a powerful tool for traditionally conservative spaces like Mergers and Acquisitions. This is a story about how we took a strategic design approach to bring together three very different companies and align them on a shared, people centred value proposition and practice to own an emergent health category. It's also a story about the power of design, thinking and doing, and its ability to transform organisations and drive authentic experiences and valuable outcomes for customers, staff and investors.