Turning Marketing into a Revenue Knowledge Center w/ Christina Del Villar

<p>Who owns the Go to Market strategy, and why is the correct answer marketing?&nbsp;</p> <p></p> <p>Before you get into the octagon to fight this out, it’s important to look at revenue and the go to market strategy through a different lens.&nbsp;</p> <p></p> <p>Which is exactly why our guest on this episode of the B2B Revenue Executive Experience was such a huge get. <a href="https://www.linkedin.com/in/christinadelvillar/" target="_self">Christina del Villar</a> is the author of <a href="https://www.amazon.com/Sway-Implement-Marketing-Influence-Corporate/dp/1736028324" target="_self">Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy</a>, and in this episode, she dropped so many knowledge bombs on us.&nbsp;</p> <p></p> <p>Among the things we talked about:&nbsp;</p> <p>- The G.R.I.T. marketing method</p> <p>- Getting rid of the grey areas of dollar attribution</p> <p>- Turning marketing into a revenue knowledge center</p> <p>- Why marketing should own the Go to Market strategy</p> <p></p> <p>Now that you know how to employ buyer-first principles, are you ready to take a deeper dive into the role data should play in your organization, or learn all about sales enablement 3.0? Check out the full list of episodes: <a href="https://podcasts.apple.com/us/podcast/the-b2b-revenue-executive-experience/id1242104988?mt=2" target="_self">The B2B Revenue Executive Experience.</a>&nbsp;</p> <p></p>