Trailer for #308: Building a Business by Connecting the Past, Present & the Future - with Ian Holdcroft

<p>Welcome to the trailer for Episode #308: Building a Business by Connecting the Past, Present & the Future with Ian Holdcroft, co-Founder of Shackleton, British-designed expedition-grade performance apparel.</p> <p>In this Wednesday's episode, we will be talking about:<br /> - How to combat the paralysis of decision making by remembering the 40-70 Rule. If you get to 40% confirmation, start. Don't wait to to reach 70% confirmation because that is too late.<br /> -What is important with branding is that it's consumer focus - giving the opportunity to your consumer to experience what you are offering.</p> <p>Join us on Wednesday for the full episode.</p>