The Two Books You Must Read If You Are Involved In Your Shop’s Marketing - The Auto Repair Marketing Podcast

The Two Books You Must Read If You Are Involved In Your Shop’s Marketing ONE Summary If you’ve ever heard Brian or Kim teach, you’ve probably heard them recommend one or both of these great books. Brian likes to say that reading these two books will give you an MBA in auto repair shop marketing. Listen in to find out why, then go get the books and see what all the fuss is about! TWO Talking Points They Ask You Answer by Marcus Sheridan Revolutionary Approach to Sales & Content Marketing A different way of looking at business, marketing, and trust They Ask, You Answer - defined The Big 5 Implementing the answers Soaking it into your shop - becoming part of the shop culture The cost. Is it expensive? Building a Story Brand by Donald Miller Our experience. How we heard about it. Going to Nashville - Brian Going to Nashville - Brian + Kim Getting the team onboard Reading the book(s) Listening to the podcast Most marketing is a waste of time, money, energy, effort 7 Elements of Great Storytelling to Grow Your Business It’s about the transformation of the character Implement it THREE How To Get In Touch Group - https://www.facebook.com/groups/autorepairmarketingmastermind (Auto Repair Marketing Mastermind) Website - https://shopmarketingpros.com/meet-the-pros/ (shopmarketingpros.com)  Facebook - https://www.facebook.com/shopmarketingpros/ (facebook.com/shopmarketingpros)  Get the Book - http://shopmarketingpros.com/book (shopmarketingpros.com/book) Instagram - @shopmarketingpros  FOUR Lagniappe (Books, Links, Other Podcasts, etc) https://www.riverpoolsandspas.com/blog/author/marcus-sheridan (https://www.riverpoolsandspas.com/blog/author/marcus-sheridan)  Rev.com  https://storybrand.com/ (https://storybrand.com/)  Book: https://www.amazon.com/They-Ask-You-Answer-Revolutionary/dp/1119312973 (They Ask You Answer) Book: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=sr_1_1?keywords=building+a+storybrand+don