The Surprising Social Media Expectations of Gen Z

<p>Jason Dorsey, the President and Lead Researcher of The Center for Generational Kinetics, is our guest on this fascinating episode of the Social Pros Podcast. We discuss how Gen Z thinks when it comes to digital and social, and what brands can learn about selling and marketing to Gen Z.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Are you still trying to figure out how to reach and connect with Gen Z? <strong>New generations are rapidly changing how brands engage with their audiences.</strong> The problem is, for many brands, younger generations are still a vast mystery.</p> <p>Jason Dorsey, the President and Lead Researcher of The Center for Generational Kinetics, potentially knows more about Gen Z than anyone on the planet. He can pinpoint the <strong>fundamental differences in how Gen Z thinks about digital and social</strong>, and it is manifestly different from what many of us might think.</p> <p>By studying generations closer and developing a better understanding of how they think, you will be in a much stronger position to <strong>create marketing messages that target new generations</strong>. Jason shares one truth bomb after another in what is potentially one of the most fascinating episodes of Social Pros that we’ve ever done.</p> <p><strong>In This Episode:</strong></p> <ul> <li>03:55 – The foundational impact that social media has had on Gen Z</li> <li>07:21 – How to craft social media messages that Gen Z want to engage with</li> <li>13:25 – How Gen Z’s can be influential to older audiences that brands want to attract</li> <li>17:50 – Why Gen Z trusts social media influencers, even though they’re being paid</li> <li>21:02 – How Gen Z alters their behavior and choices based on online reviews</li> <li>25:46 – Why brands must agree on the non-neg