The Secret to Branding Yourself Like a Fortune 500 Company As a Brand Spanking New Real Estate Agent w/Franke Joehl

<p><span style="font-weight: 400;">From Fortune 500 companies to individual real estate agents, it’s important to have a brand that’s so distinct that it cuts through the noise of a crowded marketplace. Great brands don’t happen by chance, there’s a process we have to follow from our core values all the way through to our colors, logos and our messaging. </span></p> <p> </p> <p><span style="font-weight: 400;">There are so many real estate agents in America, so standing out is key to our survival. How do we build a brand that becomes highly recognizable in our markets? What do the best companies do when it comes to branding?</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I’m joined by branding expert, real estate entrepreneur,</span> <span style= "font-weight: 400;">speaker, and podcast host</span><span style= "font-weight: 400;">, Franke Joehl. He shares a simple but effective process we can follow to build a strong brand in real estate. </span></p> <p><br /> <br /> <br /></p> <p><strong>Three Things You’ll Learn In This Episode </strong></p> <p> </p> <p><strong>- Why our branding needs to appease the marketplace but still be authentic</strong></p> <p><span style="font-weight: 400;">How do we make sure we’re not conveying a brand and messaging that’s confusing potential clients. </span></p> <p> </p> <p><strong>- The first step to powerful branding </strong></p> <p><span style="font-weight: 400;">What are the foundational pieces of branding that make it easier to choose the logo, slogan, colors and even the hashtags? </span></p> <p> </p> <p><strong>- How to do high-level market research without spending a dime </strong></p> <p><span style="font-weight: 400;">How can we infuse our brands with tactics and strategies from the best in the marketing field?</span></p> <p> </p> <p><strong>Guest Bio- </strong></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Franke Joehl started in the Real Estate Industry with EXIT Realty in 2015 at age 18 and through the yea