The Power of "How" Unleashing Innovative Market Strategies with Allen P. Adamson

<p><strong>ALLEN P. ADAMSON </strong>is a noted expert in all disciplines of branding. He has worked with a broad spectrum of consumer and B2B businesses in industries from packaged goods to hospitality, technology to healthcare. His previous books, including <em>BrandSimple </em>and, most recently,<em> Shift Ahead</em>, are used as textbooks in higher education business programs nationwide.</p><p>After holding senior management positions at Ogilvy &amp; Mather and DMB&amp;B, Adamson joined Landor Associates, a full-spectrum brand consultancy, and eventually rose to chairman. Under his leadership, the company partnered with global brands including Accenture, GE, Johnson &amp; Johnson, FedEx, HBO, Marriott, MetLife, P&amp;G, Sony, and Verizon. Additionally, he guided non-profit organizations such as the 9/11 Memorial and Museum. For the past several years, he has been an adjunct professor at New York University’s Stern School of Business, where he also serves as the brand expert-in-residence at the Berkley Center for Entrepreneurship.</p><br><p>A sought after industry commentator, Adamson has appeared on ABC News, NBC’s <em>Today</em>, CNBC’s <em>Squawk Box</em> and <em>Closing Bell</em>, and Fox Business Network, and is often quoted in publications including <em>The New York Times</em>, the <em>Wall Street Journal</em>, <em>Advertising Age</em>, and <em>Forbes</em>. He is co-founder and managing partner of <a href="https://www.metaforce.com/" rel="noopener noreferrer" target="_blank">Metaforce,</a> a disruptive marketing and brand consultancy that takes a multidisciplinary, channel-agnostic approach to driving growth.&nbsp;</p><p><a href="https://allenadamson.com/seeing-the-how-book/" rel="noopener noreferrer" target="_blank"><strong>https://allenadamson.com/seeing-the-how-book/</strong></a></p><br><p>📚 Looking for captivating reads? Check out Christina Rivera's books! 🌟 "Having It Made: A Journey of Rediscovery and Purpose" takes you on a transformative quest to find your true purpose and embrace a life of fulfi