The Mindset Shift from Brand to Revenue Marketing with Justin Keller at Drift

<p class="">Sit down and get comfortable for some B2B marketing therapy with local Indianapolis marketer, Justin Keller. Justin is the SVP of Marketing at Drift, an AI-powered conversational platform. After getting an MBA, he helped build up the iconic brand of Sigstr. Today, he discusses the mindset shift from brand to revenue marketing. With the rise of AI automating the revenue pipeline, it will become more important for companies to focus on building brand with the help of creative marketers. Don’t be afraid of being</p><p>provocative, creative, and weird.</p><p class=""><br></p><p class="">1:18 Introduction</p><p>3:00 Justin’s career</p><p class="tourial-last-focused">7:10 Building brand at Sigstr</p><p>9:20 Driving pipeline</p><p>11:45 Justifying brand marketing efforts</p><p>13:00 Pivoting at Drift</p><p class="">15:24 Brand VS revenue marketing</p><p class="">16:50 Message to CEOs</p><p>20:12 Be provocative, get weird</p><p>23:52 In closing</p><p class=""><br></p><p class=""><span style="color: rgb(55, 65, 81);" class="">Follow Justin: |&nbsp;</span><a href="https://www.linkedin.com/in/justindkeller/" target="_blank" style="color: rgb(55, 65, 81);">LinkedIn</a><span style="color: rgb(55, 65, 81);" class=""> | </span><a href="https://twitter.com/justinkeller" target="_blank" style="color: rgb(55, 65, 81);">Twitter</a><span style="color: rgb(55, 65, 81);" class=""> | </span><a href="https://app.thejuicehq.com/registration/new" target="_blank" style="color: rgb(55, 65, 81);">Drift</a><span style="color: rgb(55, 65, 81);" class=""> </span></p><p class=""><span style="color: rgb(55, 65, 81);">Follow The Juice:|&nbsp;</span><a href="https://www.meetfathom.com/" target="_blank" style="color: rgb(55, 65, 81);">Website&nbsp;</a><span style="color: rgb(55, 65, 81);">|&nbsp;</span><a href="https://www.meetfathom.com/blog" target="_blank" style="color: rgb(55, 65, 81);">Blog&nbsp;</a><span style="color: rgb(55, 65, 81);">|&nbsp;</span><a href="https://twitter.com/meetfathom" target="_blank" style="color: rgb(55, 65,