The Importance of Social Capital and Leadership with Aaron Templer

<p><span style="font-weight: 400;">Social media marketing doesn’t work. </span>  </p> <p><span style="font-weight: 400;">There is no data that supports the effectiveness of social media marketing and the value that it generates. Marketers are all biased in believing that it does. However, according to Aaron Templar, Brand Strategist and Founder of Three over Four, what really generates value is social capital. </span></p> <p><a href="https://www.aarontempler.com/"><span style= "font-weight: 400;">Aaron Templer</span></a> <span style= "font-weight: 400;">is an unapologetic polymath. A 25-year marketing leader, a marketing firm owner, professional instructor for the American Marketing Association, occasional speaker and professor, and hobby percussionist. His firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership. Some call him the Gora Dhol Wallah. </span></p> <p><span style="font-weight: 400;">In our conversation, Aaron talks about his book, Leading in the Social World, and the difference between social media marketing and social capital.</span></p> <p> </p> <p><span style="font-weight: 400;">Things you will learn in this episode:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why marketers need to be leaders</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Leadership through authenticity</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What is Social Capital</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How the Covid-19 pandemic is similar to the great recession of 2008</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Aaron’s influences and connection to music</span></li> </ul> <p> </p> <h1><span style="font-weight: 400;">Quotes</span></h1> <p><em><span style="font-weight: 400;">“A leader's real work is looking for opportuni