Stewart Butterfield - We Don’t Sell Saddles Here - [Founder’s Field Guide, EP. 43]

<p><span style="font-weight: 400;">My guest today is</span> <a href="https://twitter.com/stewart?lang=en"><span style= "font-weight: 400;">Stewart Butterfield</span></a><span style= "font-weight: 400;">, founder and CEO of Slack. Stewart’s 2014 essay “Why We Don’t Sell Saddles Here” had a massive impact on my own business journey, which made this discussion extra special. During our conversation, we discuss the concept of owner’s delusion, how to frame the boundaries between product and market, and the challenge of changing people’s mental models and behavior when introducing innovative products. I hope you enjoy my conversation with Stewart.</span></p> <p> </p> <p><span style="font-weight: 400;">Before we transition to the episode, I also wanted to highlight our newest series Business Breakdowns. Each week, we do a deep dive into an individual business to understand what makes it tick. For more information go to joincolossus.com or search for and sign up to the Business Breakdowns feed on your preferred podcast player.</span></p> <p> </p> <p><span style="font-weight: 400;">For the full show notes, transcript, and links to mentioned content, check out the episode page</span> <a href= "https://www.joincolossus.com/episodes/57400066/butterfield-we-dont-sell-saddles-here"> <span style="font-weight: 400;">here</span></a><span style= "font-weight: 400;">.</span></p> <p><strong>-----</strong></p> <p> </p> <p><strong>This episode is brought to you by</strong> <a href= "https://www.dell.com/en-us/work/shop/dell-small-business/cp/small-business-central?~ck=mn"> <strong>Dell Technologies</strong></a><strong>. When you call a Dell Technologies Advisor, they’re focused on you - ready to give advice on everything from laptops to the cloud to keep your small business ready for what’s next. Call an advisor today at 877 ASK DELL, and do more with modern devices and Windows 10 Pro.</strong></p> <p> </p> <p><strong>-----</strong></p> <p> </p> <p><strong>This episode is brought to you by</strong> <a href= "http://linkedin.com/field