Standing Out in the Market: Tips from Matt Kelly

Join Matt Kelly, founder of Space Goods, as he discusses strategies for improving e-commerce brand success. He talks about the launch of his latest product, and how he had to pivot away from its original angle due to regulatory issues. In 2023, Matt wanted his brand to stand out from other brands selling mushroom coffee replacement drinks so he created a conversation with his pink and blue branding as well as product names that hint at something else. In this podcast conversation, Matt discussed the importance of doing something different to promote growth.