S07 EP23: How to Play The Long Game with Life Cycle Marketing - Jess Chan, Longplay Brands w/ Jess Chan

<p>On today’s episode, Kunle is joined by Jess Chan, Founder &amp; CEO of Longplay Brands, a marketing agency that helps D2C brands nurture and retain customers through full-service retention and life cycle marketing.</p><p>Working her way up from being a marketing assistant to being the CMO of a multi-million dollar DTC eCommerce company, Jess Chan decided to build her own company, Longplay Brands after being sought after by different entrepreneurs with regard to marketing. She manages to live her core values and to turn out to be who she actually wants to be.</p><p>Longplay Brands, while being a young company, upholds their clients’ experience with their high quality and white-glove service and attained their first million dollar mark in their first eighteen months. That being said, Jess also opened up with her struggles in the company’s first two years. She shared how Longplay Brands maintains their client base and the company’s work culture and education.</p><p>This episode is especially inspiring as you’d hear Kunle and Jess talk about her journey from battling depression to being the successful CEO that she is. You will also learn about quality client and customer experience and the importance of knowing your target customers in marketing your product.</p><p>-----------</p><p>SPONSORS:<br> <br>This episode is brought to you by:<br>  <br><strong>Wayflyer</strong></p><p><strong> </strong></p><p>As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.</p><p> </p><p>Why should you give up equity or pay high interest rates to grow your business?</p><p> </p><p>There is a new way to access growth capital that transforms eCommerce businesses.</p><p><strong>Wayflyer</strong> has shaken the way eCommerce operators access working capital.</p><p> </p><p>With a dedication to only DTC eCommerce businesses, <strong>Wayflyer will fund you on a fairer “fund as you grow”</strong> model, meaning if