S02 #58 Why YouTubers Outshine Brands in Holding Attention?

<p>Back in the day, in the age of television. Brands and advertising companies Held the attention, they were the gate keepers and had the power.</p> <p>In today’s world, things are a little different. The power has shifted to the hands of the creators, YouTubers, Instagrammers &amp; Tiktokers.</p> <p><br></p> <p>What has caused this shift? How can brands take advantage of that? And what are they missing out on?</p> <p><br></p> <p><br></p>