Russell Brunson Shares How You Can Determine Your Ideal Client and Find Where They Hang Out

<p>0:35 "Unleash the Awesome" episode 23 - <a href="https://gambrill.simplecast.com/episodes/russell-brunson-shares-powerful-insights-from-his-new-book-traffic-secrets" target="_blank">"Russell Brunson Shares Powerful Insights from his new book, 'Traffic Secrets". </a></p><p>0:45 You can get a copy of Traffic Secrets (for just the cost of shipping)  and a bunch of other, awesome bonuses at <a href="https://gambrill.com/traffic" target="_blank">gambrill.com/traffic</a></p><p>15:08 The Google Slap</p><p>16:50 Google SEO good ole' days</p><p>18:00 The beginning of Facebook Ads</p><p>24:00 How direct response techniques still work today with funnels</p><p>28:50 Most entrepreneurs make this big marketing mistake...</p><p>31:30 Who is your dream customer?</p><p>32:30 Alexis and the customer avatar</p><p>33:50 Becoming obsessed with your dream customers</p><p>34:54 Your mess becomes your message</p><p>36:42 Know and understand your customers better than they understand themselves</p><p>37:33 The 3 core markets: Health, Wealth, and Relationships <a href="https://expertsecrets.com?cf_affiliate_id=450657&affiliate_id=450657" target="_blank">(more detail in Expert Secrets</a>).</p><p>38:44 Which category does Gillette razors target?</p><p>39:38 Pain vs. Pleasure</p><p>43:00 The Searcher and the Scroller</p><p>44:00 The beginning of interruption marketing</p><p>47:00 The Pros and Cons of search-based traffic</p><p>47:55 The Pros and Cons of social media interruption-based traffic</p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p>CONSUMER NOTICE: You should assume that we have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this episode and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.</p>